Ebook Free Zucked: Waking Up to the Facebook Catastrophe

Ebook Free Zucked: Waking Up to the Facebook Catastrophe

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Zucked: Waking Up to the Facebook Catastrophe

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Review

“A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.”—The New York Times Book Review “A timely reckoning with Facebook’s growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebook’s unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.” — Financial Times   “[An] excellent new book . . . [McNamee] is one of the social network’s biggest critics. He’s a canny and persuasive one too. In “Zucked,” McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn’t just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what’s wrong with social media and what to do about it, the book is well worth the read.” —Reuters"Think of Zucked as the story after Social Network’s credits roll. McNamee, an early Facebook investor and Zuckerberg mentor, weaves together a story of failed leadership, bad actors and algorithms against the backdrop of the 2016 presidential election." — Hollywood Reporter “McNamee’s work is both a first-rate history of social media and a cautionary manifesto protesting their often overlooked and still growing dangers to human society.” — Booklist “Regardless of where you stand on the issue, you'll want to see why one of Facebook's biggest champions became one of its fiercest critics.” — Business Insider   “A comprehensible primer on the political pitfalls of big tech.” — Publishers Weekly “Part memoir, part indictment, Zucked chronicles Facebook’s history to demonstrate that its practices of ‘invasive surveillance, careless sharing of private data, and behavior modification in pursuit of unprecedented scale and influence,’ far from being a series of accidental oversights, were in fact foundational to the company’s astronomical success. This historical approach allows McNamee to draw valuable connections between present-day troubles and the company’s philosophical source code.” — Bookforum “Roger McNamee’s Zucked fully captures the disastrous consequences that occur when people running companies wielding enormous power don't listen deeply to their stakeholders, fail to exercise their ethical responsibilities and don't make trust their number one value."  — Marc Benioff, chariman and co-CEO of Salesforce"McNamee puts his finger on serious problems in online environments, especially social networking platforms. I consider this book to be a must-read for anyone wanting to understand the societal impact of cyberspace."  — Vint Cerf, internet pioneer "Roger McNamee is an investor with the nose of an investigator. This unafraid and unapologetic critique is enhanced by McNamee’s personal association with Facebook’s leaders and his long career in the industry. Whether you believe technology is the problem or the solution, one has no choice but to listen. It's only democracy at stake."  — Emily Chang, author of Brotopia"Roger McNamee is truly the most interesting man in the world  — legendary investor, virtuoso guitarist, and damn lucid writer. He's written a terrific book that is both soulful memoir and muckracking exposé of social media. Everyone who spends their day staring into screens needs to read his impassioned tale. —Franklin Foer, author of World Without Mind“A frightening view behind the scenes of how absolute power and panoptic technologiescan corrupt our politics and civic commons in this age of increasing-returns monopolies.Complementing Jaron Lanier’s recent warnings with a clear-eyed view of politics,antitrust, and the law, this is essential reading for activists and policymakers as we workto preserve privacy and decency and a civil society in the internet age.”—Bill Joy, cofounder of Sun Microsystems,creator of the Berkeley Unix operating system"Zucked is the mesmerizing and often hilarious story of how Facebook went from youngdarling to adolescent menace, not to mention a serious danger to democracy. Withrevelations on every page, you won’t know whether to laugh or weep.”—Tim Wu, author of The Attention Merchants and The Curse of Bigness“A well-reasoned and well-argued case against extractive technology.” — Kirkus

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About the Author

Roger McNamee has been a Silicon Valley investor for 35 years. He co-founded successful funds in venture, crossover and private equity. His most recent fund, Elevation, included U2's Bono as a co-founder. He holds a B.A. from Yale University and an M.B.A. from the Tuck School of Business at Dartmouth College. Roger plays bass and guitar in the bands Moonalice and Doobie Decibel System and is the author of The New Normal and The Moonalice Legend: Posters and Words, Volumes 1-9. He has served as a technical advisor for seasons two through five of HBO's "Silicon Valley" series and was also responsible for raising the money that created the Wikimedia Foundation.

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Product details

Hardcover: 352 pages

Publisher: Penguin Press (February 5, 2019)

Language: English

ISBN-10: 0525561358

ISBN-13: 978-0525561354

Product Dimensions:

6.3 x 1.1 x 9.3 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

48 customer reviews

Amazon Best Sellers Rank:

#4,216 in Books (See Top 100 in Books)

The first chapter almost discouraged me from reading more because of the author’s name dropping and shameless self-promotion of his band.But I’m glad I kept reading. The book’s substance grows with each chapter, crescendoing into a convincing alarm for the survival of democracy.The only post-Chapter-1 annoyances were the author’s admission after hundreds of pages that he still uses Facebook (probably for his band) and the perfunctory disclaimer so common among fellow Ivy Leaguers that Zuckerberg and other Facebook employees who repeatedly lied and violated user trust since the company’s inception “aren’t bad people,” just good people confused by narrow-minded business forces.It’s time to redefine bad people as people who do bad things, even if that includes folk from the white and other-toned Ivy League chumocracy.Zuckerberg repeatedly demonstrated sociopathy or psychopathy since his days at Harvard, and probably well before — qualities great for shareholder value. The author describes Zuck’s known transgressions in detail over and over. It shows how VC people turn a blind eye to unscrupulous behavior and assume good can come from evil then act surprised when a lizard matures into a dragon. To quote, Zuck, “Dumb f—s.”

I bought this when my own curiosity was spawned after watching an interview with Roger McNamee. His going back decades to early Silicon Valley and beyond, a time with which I was personally quite familiar, I found McNamee gained credibility with me. He introduces Facebook as a betterment for the world, grown out of Zuckerman’s genius and own idealism “From its earliest days, Facebook was a company of people with good intentions … focused on attracting the largest possible audience, not on monetization ... and sharing with friends.” McNamee shows that this was true until, as he himself was surprised by Facebook moving into uncharted territory—let’s say a different Business Model from where it began—now employing “persuasive techniques” employed by networks and advertisers, dependent on the harvesting of data, of personal information, easily available to them on Android phones, etc. and using these as many others have done as legitimate business tools, while “running afoul of the law of unintended consequences” and ushering a host of unintended and “undesirable behaviors.” Maybe all hard for Zuckerman to initially accept, but something he now owned, something the world is paying for, something that needs to be corrected.

In the context of government surveillance measures, Edward Snowden remarked that we are now “tagged animals, the primary difference being that we paid for the tags and they are in our pockets.” A very small number of huge extremely wealthy organizations have even greater access to those tags than the government does, recording every movement, communication with others, and even every train of thought as we interact with the web.Facebook is clearly the most worrisome of all the Big Data concerns. The social media giant exercises an incredible amount of influence over what information people see, with this influence often being sold to the highest bidder. Together with Amazon, Google and Apple, the US economy and society have become controlled by monopolies to an unparalleled degree, monopolies that monitor most of the population's behavior for solely commercial purposes.The second order effects that Facebook's money machine had on the world wide web and by extension on the world at large. Facebook inadvertently created an entire ecosystem that spews out misinformation a million pages at a time – charitable referred to as ‘Social Media Marketing’.Keep in mind: if you are not paying for it – you are the product.

I just finished the book and for the past week have been hesitating, maybe two or even three times before going to FB, Twitter, or even Amazon. Though the book’s eponymous title and Roger’s deepest experience is with FB, it’s a wake-up call to the use/abuse of metadata that’s so pervasive throughout our online journies. He sets the stage that our information is being abused, Silicon Valley entrepreneurs and Venture Players have a greater incentive to maximize the use of our data than to preserve our privacy, or democracy, and unless there are downside ramifications (he has specific suggestions as a conversation starter), it’s going to get much worse, before it gets better.The author does a nice job presenting a turbulent timeline in a cohesive way. I was generally familiar with the general facts, but it was really helpful to read again many of the events, like Cambridge Analytica, with a much deeper slant than I remembered from news articles. We have a long way to go to once again get our privacy back where it belongs, with the individual and to regain trust in large data companies doing the right thing.

Having stayed fairly-well informed about Facebook's issues and the way advertising works on the internet, I wasn't sure how much new I'd learn from McNamee's book. But having it all put together into a single, coherent, storyline with plenty of insider perspective and some thoughtful advice on where we can and should go from here made it an excellent and worthwhile read.

Good points by a liberal author from a liberal perspective. Most political mentions were liberal, but then he would say that they were the only ones who cared. Exposes a problem we all have to acknowledge .

Brilliant narrative from a heavy-weight tech insider on how internet platforms, notably Facebook, have productized users' data for their own monetary gain with little or no regard to the social responsibility they owe society, and the resulting devastation it's causing. As someone who has spent a career in Silicon Valley, I agree with Roger's premise that we need to get back to technology that empowers people, or as he quotes Steve Jobs, "bicycles for the mind", while acknowledging that tech products are strategic, and that companies have an obligation to eliminate undesirable side effects BEFORE shipping.

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